Cases
National CUP
The first official national tournament of the NBA Basketball School program, the National Cup was held in 2024 in the city of Poços de Caldas, Minas Gerais. It gathered more than 500 participants during 8 days of competition.
In addition to the games, the event featured social clinics, a kids' run, a fan zone, and various activations that allowed the NBA Basketball School brand to impact the entire city and directly engage more than 3,000 people.